From roof report to signed proposal in one click
The contractor who gets a professional proposal in front of the homeowner first usually wins. Rooftops AI turns any roof report into a branded proposal — line items, totals, and terms — plus a contractor's bid brief that summarizes squares, pitch, staging, and what to verify on site. PDF it or email it to the homeowner without leaving the app, then follow up from the same thread.
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Job margin calculator
Know your gross margin before you sign it, not after you build it.
Healthy residential replacement margins typically land between 30 and 45 percent gross. Below 25 percent, one surprise (bad decking, a second layer) can erase the job's profit.
How it works
Generate the report
Measurements and the cost estimate come straight from the address — the proposal inherits every number.
One click to proposal
A branded, homeowner-readable document is assembled automatically: scope, line items, total, and terms.
Send and close
Email it directly to the homeowner or download the PDF. Shareable estimate pages open cleanly on any phone.
What you get
Homeowner-ready formatting
Clean, branded documents a homeowner can actually read — not a spreadsheet export.
The estimator's bid brief
Every report includes a four-sentence brief for the contractor: squares, pitch, material, cut-up level, staging concerns, and what to verify on site.
PDF and email built in
Download the PDF or send it to the homeowner's inbox directly from the report — no export-import dance.
Shareable estimate links
Send a link the homeowner can open on their phone, with your branding and a clear call to action.
Why proposals stall, and what fixes it
Most residential roofing proposals die in the gap between the inspection and the paperwork. The rep inspects Tuesday, promises a proposal by Thursday, and by the weekend the homeowner has met two more contractors. Speed is the most underrated close-rate lever in the trade: the contractor who leaves a complete, professional proposal at the kitchen table is negotiating against nobody.
The second killer is inconsistency. When every rep formats their own proposals, pricing discipline evaporates and the company's brand is whatever each rep's PDF looks like. Templates with measured quantities fix both: same structure, same terms, numbers that come from the roof.
What a closing proposal contains
The proposals that close carry five things: the measured roof (area, pitch, and a satellite image the homeowner recognizes), a specific scope (material, underlayment, code items, ventilation, cleanup), a price presented in good/better/best tiers, proof (license, insurance, warranty terms, local jobs), and a one-line next step. Tiered pricing deserves special mention: it converts the conversation from whether to hire you into which option to pick, and the middle option wins most of the time.
Rooftops AI generates the proposal from the same report that measured the roof, so quantities, pitch, and imagery flow in without retyping. The rep's job collapses to choosing the tiers and shaking hands.
Margin discipline at proposal time
The margin calculator above exists because the cheapest moment to protect profit is before the contract is signed. Gross margin on residential replacement work typically needs to land between 30 and 45 percent to carry overhead, warranty reserve, and the jobs that go sideways. A proposal tool should make the margin visible at pricing time, not discoverable at job costing three weeks after the crew left.
Watch the quiet leaks: waste factors set by habit instead of by roof, steep charges not passed through, disposal priced for one layer on a two-layer roof, and code items given away because they were never in the scope. Each is small; together they are commonly five points of margin.
Try it on a real address — free
Your first 3 full roof reports are on us. No credit card required.
Frequently asked questions
Can I customize the proposal?
Yes — line items and pricing can be adjusted before sending, and documents carry your company branding.
How do homeowners receive the proposal?
Three ways: a downloadable PDF, a direct email sent from the app, or a shareable estimate page that opens cleanly on a phone.
What's in the bid brief?
A short summary written for the contractor, not the homeowner: total squares and pitch, material and complexity, staging and waste considerations, and the items worth verifying on site before finalizing your bid.
Do I need a separate measurement tool?
No — measurements, estimate, and proposal are one pipeline. The proposal inherits the report's numbers automatically.