How does your company look to a homeowner right now?
Type your company name. We pull your Google listing, read your website, compare you with the roofers listed around you, check the hail that hit your area this year, and put a number on what the gaps cost.
Nothing to install. See exactly how we score.
#7 of 14 nearby roofers by reviews.
- No tap-to-call number−6
- No inspection request form−6
- Leader nearby has 4× your reviews−4
- 6 hail days this year, site never mentions hail−2
- Rating above the local average+4
Four things a homeowner sees before they call anyone
- 01
Your Google listing, next to theirs
Google lists the roofers within 15 miles of you side by side. We show where you rank by reviews and rating, and who's ahead.
- 02
Your website, on a phone
25 checks that decide whether the visitor calls: tap-to-call, a form, financing, proof you're licensed, load time. Scored the same way on every site.
- 03
The storms in your area
Verified hail and wind reports within 15 miles of your office over the last year, and whether your site shows up when homeowners search for storm damage.
- 04
What happens when they call
Three questions about the phone, follow-up, and storm days, turned into a plain estimate of the jobs going to whoever answered first.
Every check, and what it’s worth
Not a generic SEO report. Each one is something that costs a roofing company jobs, scored the same way for every company we look at.
Found on Google
24 pts- Rewrite your page title to name roofing and your city5
- Add a search description that sells the click3
- Give the homepage one clear headline2
- Add RoofingContractor structured data5
- Add service-area pages for the towns you cover3
- Add real content about your services and process3
- Publish a sitemap so Google finds every page1
- Have a hail and storm damage page2
Turns visitors into calls
26 pts- Make every phone number tap-to-call6
- Put your phone number in the header, on every page4
- Add a short 'get my free estimate' form6
- Add clear 'Free Inspection' buttons throughout the page4
- Mention financing and monthly payments3
- Offer an instant roof measurement on your site3
Trust & proof
20 pts- Show your Google reviews on the site5
- Build up your Google review count4
- State that you're licensed, bonded, and insured5
- Spell out your workmanship warranty2
- Display your manufacturer certifications1
- Add a before-and-after project gallery1
- Show real photos of your crews and finished roofs2
Speed & mobile
18 pts- Serve the site over a secure connection3
- Make the site scale properly on phones3
- Compress and lazy-load your photos3
- Cut the page down so it loads in under two seconds3
- Speed up the site on a phone6
Standing among nearby roofers
12 pts- Catch up with the nearby roofers on review count8
- Lift your rating to the local average4
The three questions
not scored- When you're on a roof, who answers the phone?
- A homeowner fills out your website form at 9pm. When do they hear back?
- When hail hits a neighborhood you serve, what happens?
Answered on the report. They don’t move the score; they put a number on the calls and leads going elsewhere.
Most roofing companies we look at score under 55
Not because the roofer is bad at roofing. Because the website was built once, years ago, the phone rings on a roof, and the big outfit across town has an office full of people for this. You don’t need one. That’s the point of the evaluation.